Can automation help with cross-functional processes across Zoho apps?

Yes, cross-functional automation is a strong suit of the Zoho ecosystem—especially when using Zoho Flow or custom Deluge scripts. Here are a few impactful use-cases:
Deal to Invoice Conversion: When a deal is closed in Zoho CRM, automatically create an invoice in Zoho Books.
➤ Apps Involved: Zoho CRM + Zoho Books
Project Creation from Won Deals: Auto-create a new project in Zoho Projects once a deal is marked “Closed Won.”
➤ Apps Involved: Zoho CRM + Zoho Projects
Notify HR After New Deal: Notify HR to onboard freelance support when a high-value deal closes.
➤ Apps Involved: Zoho CRM + Zoho People
Sync Contacts Across Apps: Automatically update client records across CRM, Campaigns, and Desk.
➤ Apps Involved: Zoho CRM + Zoho Campaigns + Zoho Desk
Customer Feedback Collection: Trigger surveys via Zoho Survey after ticket closure in Zoho Desk.
➤ Apps Involved: Zoho Desk + Zoho Survey
Cross-app automation ensures a smooth flow of data and tasks between departments, avoiding data silos.
Related Articles
How Does Zoho Creator Support Automation?
In today’s fast-paced business world, automation is essential for increasing productivity, reducing errors, and ensuring consistency across operations. Zoho Creator is a low-code platform that excels at helping businesses automate their workflows, ...
How Does Zoho Creator Help in Digital Transformation?
Zoho Creator plays a transformative role in helping businesses move from traditional, manual operations to a streamlined, digital-first environment. It enables organizations to build customized applications that automate processes, eliminate ...
How do I choose between using Zoho's built-in workflows and Zoho Flow for automation?
Choosing between Zoho's built-in workflows (in apps like CRM, Books, Projects) and Zoho Flow depends on where the automation needs to operate: Use Built-in Workflows if: Your automation is entirely within a single Zoho application (e.g., updating a ...
Who should be involved in a process improvement initiative, and why does cross-functional collaboration matter?
Process improvement is not a solo act—it’s a team-based exercise that must involve multiple roles across the organization. The key to long-term success lies in inclusiveness, collaboration, and ownership. Key Stakeholders to Include: Process Owner ...
Why is cross-functional collaboration essential in process improvement?
Most processes span multiple departments. Therefore, meaningful improvement requires collaboration beyond organizational silos. Key Benefits of Cross-Functional Collaboration: End-to-End Visibility: Departments gain insight into how their actions ...