How can I integrate Zoho Desk with Zoho CRM for better customer support?

How can I integrate Zoho Desk with Zoho CRM for better customer support?


Info

Integrating Zoho Desk with CRM creates a 360° customer view for sales and support teams:

  1. Native Integration:

    • In CRM, go to Marketplace → Zoho → Zoho Desk and connect the same organization.

  2. View Tickets in CRM:

    • Once integrated, CRM contacts and deals display related support tickets directly.

  3. Automatic Ticket Creation:

    • You can create tickets from CRM and track status without switching apps.

  4. Data Sync:

    • Customer details sync between both apps, eliminating duplicate entry.

  5. Role-Based Permissions:

    • Control who can view and create tickets inside CRM.

Use Case Example:
A sales rep views a deal and sees that a pending support issue is blocking the renewal. They follow up with the support team from within CRM and resolve it faster.

This bridges the gap between customer-facing departments.