How can I set up a multi-level approval workflow in Zoho CRM?

How can I set up a multi-level approval workflow in Zoho CRM?


Info

Zoho CRM allows you to create multi-stage approval processes using its Approval Rules feature. Here's how it works:

  1. Navigate to Setup → Automation → Approval Process
    Choose the module (e.g., Deals, Leads, Quotes) where approvals are needed.

  2. Define Entry Criteria:
    Set conditions (e.g., "Discount > 20%") to trigger the approval.

  3. Add Multiple Levels:
    You can define multiple approvers, such as:

    • Level 1: Sales Manager

    • Level 2: Finance Head

    • Level 3: Director

  4. Customize Actions on Approval/Reject:
    Send email alerts, update fields, or trigger workflows based on the result.

  5. Delegate Approvals When Absent:
    Assign backup approvers to avoid delays.

Use Case Example:
When a sales rep offers a discount above 15%, it routes to the manager. If it’s above 25%, it also goes to the CFO for final approval.

This ensures control and auditability over high-value or sensitive records.