How can lead generation and website tracking be managed through Zoho Marketing Automation?

Zoho Marketing Automation offers intelligent website behavior tracking and lead capture tools that help MSPs boost inbound marketing for their clients.

• Web Assistants: Embed form pop-ups, banners, or exit-intent offers on client websites without coding.

• Behavioral Tracking:

  • Track which pages a visitor viewed, how much time they spent, and their scroll depth.

  • Identify anonymous visitors using IP and company tracking tools.

• Lead Scoring Rules:

  • Assign points for content views, downloads, clicks, and page visits.

  • Automatically label leads as "cold", "warm", or "hot".

• Progressive Profiling:

  • Gradually collect more info over time to avoid long forms upfront.

• Tagging & Segmentation:

  • Use tags like “ebook_downloaded” or “demo_requested” to segment audiences.

• CRM Integration:

  • Push leads into Zoho CRM instantly, with full tracking details for sales teams.

This helps MSPs understand what’s working and where to optimize, while handing over sales-ready leads to client sales teams.

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