How can marketing service providers report campaign performance and ROI to clients using Zoho Analytics?
Zoho Analytics gives agencies the ability to create rich, visual performance dashboards that unify data from campaigns, CRM, ads, and website analytics.
Data Integration:
Connect Zoho Campaigns, CRM, Google Ads, Facebook Ads, and Marketing Automation.
Sync and blend data to build a unified funnel view.
Custom KPI Dashboards:
Leads generated, conversion rate, cost per lead (CPL), ROI, and customer lifetime value (CLTV).
Attribution Models:
Understand which channel or touchpoint (first, last, linear) led to conversion.
White-Label Reporting:
Add client branding to dashboards and grant read-only access.
Automate weekly/monthly report delivery via email or client portals.
Drill-Down Reporting:
Allow clients to click into campaign names, locations, devices, or even individual leads.
Forecasting & Trends:
Predict lead volume and cost trends using historical data.
This supports transparency, accountability, and client retention for marketing service providers.
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