How can marketing service providers report campaign performance and ROI to clients using Zoho Analytics?
Zoho Analytics gives agencies the ability to create rich, visual performance dashboards that unify data from campaigns, CRM, ads, and website analytics.
Data Integration:
Connect Zoho Campaigns, CRM, Google Ads, Facebook Ads, and Marketing Automation.
Sync and blend data to build a unified funnel view.
Custom KPI Dashboards:
Leads generated, conversion rate, cost per lead (CPL), ROI, and customer lifetime value (CLTV).
Attribution Models:
Understand which channel or touchpoint (first, last, linear) led to conversion.
White-Label Reporting:
Add client branding to dashboards and grant read-only access.
Automate weekly/monthly report delivery via email or client portals.
Drill-Down Reporting:
Allow clients to click into campaign names, locations, devices, or even individual leads.
Forecasting & Trends:
Predict lead volume and cost trends using historical data.
This supports transparency, accountability, and client retention for marketing service providers.
Related Articles
How does Zoho Analytics help in tracking marketing ROI for clients?
Zoho Analytics provides marketing service providers with advanced reporting capabilities to track the full ROI of campaigns: Prebuilt Marketing Dashboards: Visualize traffic sources, campaign performance, lead conversion, and customer acquisition ...How can a managed marketing service provider use Zoho to plan, execute, and track multi-channel campaigns for clients?
Managed service providers (MSPs) can leverage Zoho’s marketing ecosystem—especially Zoho Marketing Automation, Zoho Campaigns, and Zoho Social—to deliver end-to-end marketing campaigns across email, social media, and web channels for multiple ...How can Zoho Campaigns be used by marketing service providers to manage personalized email campaigns for multiple clients?
Zoho Campaigns allows service providers to deliver high-performing, tailored email campaigns at scale, with full brand control and automation features. Client Segmentation: Maintain each client’s contact database in separate mailing lists or ...Why should managed service providers use Zoho Analytics for marketing reporting?
Zoho Analytics helps agencies provide: Custom Dashboards: Visualize email performance, lead flow, and ROI across platforms. Cross-Module Reporting: Combine data from Zoho Campaigns, CRM, and Zoho Social. Client-Specific Views: Filter by brand, ...How are HR service providers able to report and analyze HR data for their clients using Zoho?
Reporting is powered by built-in reports in Zoho People and advanced analytics via Zoho Analytics: Standard Reports: Attendance, leave, attrition, onboarding, exit, and performance. Filter by department, location, or time range. Zoho Analytics ...