Zoho Campaigns enables marketing teams to run customized email campaigns across different industries while ensuring compliance, deliverability, and automation. Features include:
Drag-and-Drop Email Editor: Create engaging, responsive email designs tailored to each client’s brand.
List Segmentation: Segment contacts based on behavior, geography, engagement history, or CRM fields for better targeting.
Automation Workflows: Set up autoresponders, welcome series, drip campaigns, and re-engagement sequences.
A/B Testing: Test subject lines, layouts, or send times to identify the most effective versions.
Spam Compliance & GDPR Tools: Add consent forms, track unsubscribe activity, and manage email preferences per regulations.