How can Zoho help MSPs promote and manage webinars or virtual events for their clients?

Webinars and virtual events are critical lead-generation tools, and Zoho’s ecosystem allows for comprehensive event management—from promotion to post-event follow-up.

• Registration Management:

  • Create event landing pages and forms using Zoho Marketing Automation or integrate with platforms like Zoom/Webex using Zoho Flow.

  • Segment registrants based on source, industry, or interest.

• Promotion Campaigns:

  • Launch email campaigns with RSVP buttons using Zoho Campaigns.

  • Schedule social media countdowns, reminders, and speaker introductions via Zoho Social.

• Reminder Automation:

  • Send automated reminders 1 day, 1 hour, and 10 minutes before the webinar.

  • Include calendar invites (.ics) and Zoom links dynamically in emails.

• In-Session Engagement:

  • Use polls, chatbots, or engagement trackers (if integrated with third-party platforms) and record participant behavior.

  • Sync webinar participation data back to Zoho CRM.

• Post-Event Nurturing:

  • Trigger follow-up email flows based on whether the person attended, registered but missed, or engaged highly.

  • Share recording links, slides, or bonus content automatically.

• Performance Analytics:

  • Track registrations, attendance rate, engagement scores, and conversion outcomes.

  • Deliver detailed post-webinar reports to clients with event ROI.

This creates a frictionless event funnel and adds high perceived value to client engagements.

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