How does the belief that 'a great product will sell itself' limit business potential?
While a quality product is foundational, assuming it will automatically succeed in the market ignores the importance of marketing, distribution, customer experience, and brand trust.
Market Awareness: Without visibility, even the best products go unnoticed. Customers need exposure and education.
Sales Channels: Proper distribution strategies are essential to ensure product accessibility.
Customer Trust: Brand reputation and social proof influence buyer decisions.
Competitive Differentiation: Many similar products exist—messaging and positioning are vital to stand out.
After-Sales Support: Service, warranties, and communication influence repeat purchases and loyalty.
Businesses must invest in holistic go-to-market strategies that align product excellence with promotion, support, and storytelling.
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