How does the myth that 'bigger companies are always more innovative' create a false impression in the market?
Size does not necessarily correlate with innovation. In fact, many small and mid-sized companies outperform larger ones in terms of creativity, speed, and adaptability.
Bureaucracy Slows Change: Large companies often suffer from layers of approvals, rigid processes, and slower implementation.
Innovation Fatigue: Big firms may rely on legacy systems or outdated products and resist disruptive ideas.
Small Firms = Agile Thinking: Startups and SMEs often pivot faster, embrace emerging tech, and operate closer to customer feedback.
Risk Aversion in Corporates: Larger companies protect existing revenue streams and may avoid radical experimentation.
Notable Examples: Innovations like Uber, Airbnb, and Canva came from relatively small teams challenging established players.
While big firms have scale, smaller organizations often lead in innovation due to their hunger, culture, and adaptability.
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