How does the myth “the best product always wins” ignore market dynamics?

How does the myth “the best product always wins” ignore market dynamics?

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Many business owners believe superior quality is enough to guarantee success. But markets are influenced by many factors beyond product excellence.

Here’s what this myth misses:

  • Timing and Market Readiness: A great product launched at the wrong time can fail.

  • Marketing Power: Visibility often matters more than quality.

  • Customer Experience: Service, support, and user onboarding influence customer loyalty.

  • Distribution Networks: Accessibility and delivery can determine adoption.

  • Brand Trust: Customers often buy from familiar or trusted brands—even if the product isn’t technically superior.

Winning in business means aligning product, marketing, experience, and operations—not just making the best item.