How should companies prioritize their technology alignment roadmap when resources are limited?

Limited resources are a common challenge, especially in small or growing organizations. Prioritizing alignment projects wisely can still yield high ROI without overextending.

• Business Impact First: Focus on aligning technology that directly affects revenue, customer experience, or operational efficiency.

• Quick Wins: Identify low-cost, high-impact opportunities (like integrating CRM and marketing tools) to build momentum.

• Pain Point Mapping: Consult each department to find where technology friction is highest—those are priority areas for alignment.

• Modular Deployment: Use scalable systems that allow for gradual rollout, reducing upfront investment while maintaining momentum.

• Vendor Consolidation: Reduce costs by integrating existing tools or eliminating redundant software.

• Cross-Functional Tech Use: Choose tools that serve multiple departments—e.g., shared BI dashboards or centralized document management.
  

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