Bigin plays a key role in converting inbound leads into paying customers:
Web Forms Integration: Automatically capture leads from website forms using Zoho Forms or direct HTML embeds.
Lead Scoring (Manual): Use custom fields to manually prioritize leads based on source or potential value.
Email Campaign Feedback: Track who opened or clicked in Zoho Campaigns and update records in Bigin.
Source Tracking: Identify which channels (ads, events, referrals) are driving high-quality leads.
Seamless Conversion: Convert leads into deals with one click and assign ownership.