In what ways can Bigin support lead generation efforts?

In what ways can Bigin support lead generation efforts?


Info

Bigin plays a key role in converting inbound leads into paying customers:

  • Web Forms Integration: Automatically capture leads from website forms using Zoho Forms or direct HTML embeds.

  • Lead Scoring (Manual): Use custom fields to manually prioritize leads based on source or potential value.

  • Email Campaign Feedback: Track who opened or clicked in Zoho Campaigns and update records in Bigin.

  • Source Tracking: Identify which channels (ads, events, referrals) are driving high-quality leads.

  • Seamless Conversion: Convert leads into deals with one click and assign ownership.