What advantages does Zoho CRM offer for lead nurturing and conversion strategies?
Zoho CRM serves as the backbone of client relationship marketing, offering these key features:
Lead Scoring & Qualification: Automate lead scoring based on behavior, demographic fit, or engagement level.
Workflow Automation: Route leads to sales or support teams based on predefined conditions.
Omnichannel Communication: Engage prospects via email, calls, live chat, social media, or web forms directly from CRM.
Lead Pipeline Visualization: Customize and track sales journeys per client with dynamic deal stages.
Integrations: Sync seamlessly with Campaigns, Forms, SalesIQ, and external ad platforms for a 360° lead view.
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