What benefits does Zoho Marketing Automation provide for nurturing client leads through intelligent workflows?
Zoho Marketing Automation allows agencies to build tailored, behavior-driven workflows that guide prospects toward conversion. The key benefits include:
Journey Builder: Create multi-stage customer journeys triggered by actions like email opens, page visits, form submissions, or inactivity.
Lead Scoring: Automatically assign scores based on engagement behavior to prioritize high-potential leads.
Personalization at Scale: Send dynamic content in emails, SMS, or push notifications based on customer segments.
CRM Sync: Seamlessly integrate with Zoho CRM to enrich leads and trigger sales follow-ups automatically.
Behavioral Targeting: Show specific offers or content to leads based on what pages they visit or actions they take.
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