Hybrid businesses—those that span across two or more industries (like healthtech, agritech, or fintech)—pose unique challenges for advisory services due to their blended operational needs.
1. Conflicting Regulations:
Fintech must comply with both finance and technology laws.
Advisors must interpret overlapping and evolving legal landscapes.
2. Diverse Customer Expectations:
A healthtech platform may serve both patients and clinicians—two vastly different user groups.
3. Product Development Complexity:
Must merge design thinking from multiple industries.
E.g., usability from tech and accuracy from healthcare.
4. Talent Shortages:
Hybrid companies require multidisciplinary talent, which is often scarce.
Advisors must plan for skill development pipelines.
5. Investor Skepticism:
Investors may hesitate if market potential isn't clearly proven in either segment.
Effective hybrid advisory requires cross-sector experience, not just single-industry depth.