What does technology alignment mean in the context of modern business strategy?
Technology alignment refers to the process of ensuring that a company’s technology investments, systems, and processes directly support its business goals, mission, and competitive positioning. In today’s digital economy, this goes beyond just having functional IT systems—it involves:
Ensuring IT initiatives are strategically prioritized alongside business initiatives.
Linking every technological investment (software, hardware, tools) to measurable business outcomes like customer experience, cost reduction, or revenue growth.
Adapting IT to continuously evolving business models, such as the shift from product-based to service-based economies.
For example, a retail chain aligning technology might adopt AI-powered recommendation engines to enhance customer engagement, directly supporting its strategic goal of improving personalization.
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