What is the false assumption that funding is the biggest indicator of business potential?
Many associate business potential with how much external funding it receives, but investment doesn’t guarantee performance.
Why the Myth Spreads:
Media celebrates funding announcements like milestones.
Startups equate valuation with validation.
Why It’s Dangerous:
Creates pressure to spend fast.
Misaligns priorities from sustainability to optics.
Truth:
Funding helps scale what already works—it doesn’t fix broken models.
Bootstrapped, profitable businesses are often more resilient and focused.
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