What is the misconception around 'customer is always right,' and how can it impact business judgment?

What is the misconception around 'customer is always right,' and how can it impact business judgment?

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While customer-centricity is essential, blindly agreeing with all customer demands can harm business integrity, employee morale, and profitability.

  • Unrealistic Expectations: Customers may ask for discounts, features, or timelines that are unsustainable.

  • Disrespect to Staff: Allowing rude behavior or unreasonable complaints to go unchecked demotivates frontline employees.

  • Brand Deviation: Adapting to every individual request can dilute brand focus and product consistency.

  • Boundary Setting: Clear policies, transparent terms, and respectful dialogue protect both parties.

  • Educated Engagement: Businesses should guide customers toward mutually beneficial solutions.

Customer satisfaction is vital, but not at the cost of core values, operational logic, or employee dignity. The right approach balances empathy with firm policies.