What is the misconception that having a good product is enough to succeed?
Another common myth is that a great product will sell itself. In reality, success requires marketing, customer education, distribution strategy, and brand trust.
Why the Myth Exists:
Product-centric founders focus more on features than outreach.
Tech culture idolizes innovation over market fit.
What’s Often Ignored:
Go-to-Market Strategy: Even the best product needs positioning and promotion.
Sales Channels: Products need effective routes to reach the right audience.
Customer Support: Ongoing engagement and service are critical.
Real Success Comes From:
Customer-Centric Thinking
Storytelling and Brand Communication
Distribution and Marketing Synergy
A product is only as good as its ability to solve a problem and reach the people who need it.
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