What is the myth about “marketing being unnecessary if you have a great product”?
Believing good products sell themselves ignores market realities and consumer behavior.
Market Awareness Matters: Without visibility, even excellent products fail.
Trust and Branding: People buy from brands they recognize and trust, not just quality.
Customer Education: Complex or niche products require education via marketing.
Competition is Fierce: Even great products need positioning and promotion to stand out.
Sustained Growth: Marketing helps build repeat business and community over time.
Even the best product needs storytelling, strategy, and visibility to succeed.
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