What is the myth that “bigger companies are always more successful,” and how does reality differ?
The common belief is that larger companies automatically equate to more success, but this myth oversimplifies business dynamics.
Growth ≠ Profitability: Many large companies operate at losses due to overhead, debt, or inefficient processes.
Agility in Small Firms: Smaller firms are often more innovative and customer-responsive.
Brand ≠ Market Dominance: Big brands don’t guarantee market leadership in every sector.
Startup Disruption: Numerous startups have disrupted giant corporations (e.g., Uber vs. taxi giants).
Metrics of Success Vary: Success could mean profitability, employee satisfaction, social impact, or innovation.
Size alone does not determine sustainability or resilience—strategy, adaptability, and execution do.
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