What makes the belief “bigger companies are always better” a harmful myth for entrepreneurs and small businesses?
There's a widespread notion that size equates to strength, but in reality, being large can also mean being slow, bureaucratic, or inflexible.
Why this assumption is flawed:
Complexity and Rigidity:
Big companies often struggle with hierarchy, politics, and slow decision-making.
Innovation Challenges:
Startups and SMEs often innovate faster due to less red tape and greater agility.
Customer Experience:
Smaller businesses can offer personalized service, building loyalty more easily.
Not Always Profitable:
Many large corporations run on thin margins or operate at losses for years (e.g., Uber, WeWork in early stages).
Big ≠ Sustainable:
Without agility, big companies may collapse faster during crises (e.g., Kodak, Nokia).
Reality:
Business success is defined by value creation, adaptability, customer connection, and innovation—not just size.
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