What makes the myth that “the customer only cares about low prices” harmful to value-based businesses?
This myth undervalues quality, service, and brand loyalty in consumer decisions.
Customers Pay for Experience: Superior service often justifies a premium.
Price ≠ Value: Cheap products can seem risky or low-quality.
Brand Perception: Prestige and trust influence buying far beyond price tags.
Personalization Sells: Tailored offers win even if they cost more.
Customer Lifetime Value: Long-term relationships outweigh single low-margin sales.
Value-driven businesses thrive by solving problems holistically, not just racing to the bottom on price.
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