What’s the best way to manage webinar marketing and follow-up using Zoho tools?
A complete webinar funnel can be managed as follows:
Zoho Forms or Pages: Create registration forms or landing pages.
Zoho Campaigns: Send invitations, reminders, and follow-ups.
Zoho CRM: Sync registrants for sales qualification or account tagging.
Zoho Marketing Automation:
Track attendance behavior and trigger post-event sequences.
Score leads who attended or asked questions.
Zoho Analytics: Report on webinar success rates and conversions.
Related Articles
What’s the best way to manage automation across different departments in Zoho?
Managing automation across departments—Sales, Finance, HR, etc.—requires a structured approach: Use Tags and Naming Conventions: Prefix automation names with department codes (e.g., "HR_LeaveApproval", "FIN_PaymentFollowUp"). Assign Automation ...What are the best practices to follow when setting up automation in Zoho applications?
When implementing automation in Zoho—whether in Zoho CRM, Books, Creator, or Flow—following best practices ensures your automation is stable, scalable, and easy to maintain. Here are essential practices to adopt: Start with a Process Map: Before ...How can client marketing workflows be automated using Zoho’s suite?
MSPs can use Zoho Marketing Automation and Zoho Flow to automate repetitive marketing operations and improve response times across channels. Lead Nurturing: Automate welcome sequences, re-engagement flows, webinar reminders, or product onboarding. ...How do Managed Marketing Services benefit from using the complete Zoho ecosystem?
Using Zoho’s full suite of marketing, sales, collaboration, and finance tools offers Managed Marketing Service Providers: Cost Efficiency: A single vendor subscription saves money compared to patchworking tools. Faster Delivery: Built-in integrations ...What role does Zoho Marketing Plus play in delivering unified marketing services to clients?
Zoho Marketing Plus is a unified platform that helps Managed Marketing Service Providers orchestrate, automate, and analyze all marketing activities from a single console. Its key contributions include: Centralized Campaign Management: Coordinate ...