When is it more beneficial to optimize an existing process instead of replacing it entirely?

Optimization is often better when:
The Core Process Works: The fundamentals are sound, but execution is inefficient.
Cost Constraints Exist: Full overhauls are expensive; tweaks are more affordable and faster.
High Adoption Exists: Employees and customers are familiar and comfortable with the process.
Quick Wins Are Needed: Incremental improvements deliver results faster.
Technology Can Enhance It: Automating or digitizing parts may fix inefficiencies without changing the whole system.
Low Risk Appetite: In regulated environments, complete changes may be risky or non-compliant.
Example: A retail company may optimize its order fulfillment process with barcode scanning instead of revamping its entire inventory system.
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