When Should a Strategic Plan Be Created, Reviewed, and Updated?

When Should a Strategic Plan Be Created, Reviewed, and Updated?

planning isn’t a one-time exercise. It’s a living document that must evolve with the organization and market.

Recommended timeline:

  • Initial Planning: At the beginning of a fiscal year, new product lifecycle, or leadership change.

  • Annual Review: Reassess major goals and adjust based on market trends and internal performance.

  • Quarterly Check-ins: Evaluate progress toward goals, monitor KPIs, and reallocate resources if needed.

  • Real-Time Updates: After unexpected changes—economic shifts, competitor moves, legal regulations, or crises.

A flexible yet structured review schedule ensures that the plan remains relevant, actionable, and results-driven.


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