Where can companies identify potential areas for strategic growth?

Where can companies identify potential areas for strategic growth?

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Growth opportunities can be found both within and outside the company’s current operations.

Internal growth areas:

  • Improving efficiency and reducing costs

  • Cross-selling or upselling to existing customers

  • Employee skill development and training

  • Upgrading digital tools or infrastructure

External growth areas:

  • Expanding into new geographical markets

  • Targeting untapped customer segments

  • Collaborating with other brands or startups

  • Launching innovative products or services

  • Adopting emerging technologies (AI, automation)