Which metrics should be tracked to evaluate financial performance using Zoho Analytics?

Zoho Analytics enables service providers to build dashboards that track financial health across multiple dimensions:

• Profit & Loss: Revenue vs. expenses over time, by product/service.

• Cash Flow: Inflows/outflows tracked monthly/weekly.

• Accounts Receivable Aging: Identify overdue payments and days sales outstanding (DSO).

• Expense Breakdowns: View cost centers, employee expenses, and variances.

• Budget vs. Actuals: Highlight deviations to control overspending.

• Revenue Trends: Spot seasonal peaks, churn, and LTV/CAC ratios.
  

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