Which metrics should businesses use to evaluate their growth strategy’s effectiveness?
Measuring the success of a growth strategy requires specific metrics that align with business goals.
Key Performance Indicators (KPIs):
Revenue Growth Rate: Measures overall business expansion.
Customer Acquisition Cost (CAC): Indicates marketing and sales efficiency.
Customer Lifetime Value (CLTV): Reflects profitability from each customer.
Market Share: Reveals competitive standing.
Net Promoter Score (NPS): Gauges customer loyalty.
Operational Efficiency Ratios: Evaluate productivity and cost management.
Strategic Impact:
Enables timely course correction.
Provides clarity on ROI.
Aligns departments around common goals.
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