Which modules in Zoho are most valuable for running client email campaigns and nurturing leads?

For email marketing and lead nurturing, the key Zoho modules are:

• Zoho Campaigns: Create, personalize, and send one-time or automated email campaigns. Includes A/B testing and click maps.

• Zoho Marketing Automation: Advanced lead scoring, segmentation, and behavioral email workflows.

• Zoho CRM: Syncs contact details, tracks campaign influence, and enables sales follow-up.

• Zoho Forms: Capture leads via landing pages, embed forms on websites, and auto-route them into marketing flows.
  

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