Who spreads the myth that business success must come quickly?

Who spreads the myth that business success must come quickly?

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The belief that success must be fast or it’s not real is fueled by media narratives, startup culture, and social media success stories—often creating unrealistic expectations.

Sources of the Myth:

  • Viral success stories that emphasize rapid unicorn growth.

  • “Overnight success” tales that skip the years of groundwork.

Why It’s Dangerous:

  • Impatience: Entrepreneurs may abandon promising ventures too soon.

  • Poor Planning: Rush to scale without solid foundations.

  • Mental Burnout: Unrealistic timelines lead to stress and disappointment.

The Truth:

  • Most successful businesses take 5–10 years to stabilize and grow.

  • Long-term success is built on persistence, refinement, and resilience.