Whose responsibility is it to debunk dangerous business myths in startup ecosystems?

Whose responsibility is it to debunk dangerous business myths in startup ecosystems?

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Debunking harmful business myths is not the sole responsibility of any single stakeholder. It’s a collective duty shared across the ecosystem—from educators and mentors to investors and media.

Key stakeholders responsible:

  • Business educators and trainers: Schools and online courses must teach real-world entrepreneurship, including failures, pivots, and market dynamics—not just textbook success stories.

  • Mentors and incubators: These entities must challenge unrealistic expectations and guide early-stage entrepreneurs with honest, experience-based feedback.

  • Investors: VCs and angel investors should promote transparency, encourage experimentation, and not reward hype over validation.

  • Media and influencers: Business journalism and content creators often glorify unicorns and fast success; instead, they should highlight long-term growth, discipline, and real challenges.

  • Entrepreneurs themselves: Founders can share honest stories of struggles, failures, and lessons learned, helping others set realistic expectations.

Why shared responsibility is important:

  • It helps build a sustainable startup culture based on informed decision-making, not fantasy.

  • Encourages more diverse participation when myths are replaced by actionable truths.

  • Prevents loss of capital, time, and morale due to avoidable mistakes.