Benchmarking allows advisors to measure a client’s performance against the best practices and standards of their peers, helping them identify gaps, set realistic goals, and drive competitive advantage.
Importance of benchmarking in advisory:
Performance Comparison: Identifies where the client stands compared to industry leaders.
Goal Setting: Helps define measurable and attainable improvement targets.
Gap Analysis: Reveals operational or strategic areas where the client is lagging.
Innovation Roadmaps: Encourages adoption of technologies or models that top performers are using.
Risk Awareness: Exposes common failure points and helps build stronger processes.
Credibility Building: Enhances the client's strategic narrative with stakeholders or investors.