Why is the myth “a great product will sell itself” misleading in today’s market?
Many entrepreneurs and small business owners believe that if a product is exceptional, it will automatically attract customers. While quality is crucial, this myth neglects the importance of marketing, visibility, and customer engagement.
Why This Belief Fails in Practice:
1. Visibility Precedes Value Recognition:
No matter how great a product is, customers need to know it exists.
Marketing ensures that the right audience becomes aware and interested.
2. Market Fit Needs Communication:
Customers must understand how a product fits into their lives.
Messaging, storytelling, and branding clarify benefits and drive action.
3. Competition is Fierce:
Many similar products may exist.
Without positioning and differentiation, even superior products get lost.
4. Trust Must Be Built:
New brands must earn credibility through testimonials, case studies, and reviews.
People rarely try unknown products without social proof.
5. Sales Channels and Strategy Matter:
Distribution, pricing, and after-sales support are key to conversion.
A great product with weak logistics or sales systems underperforms.
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