How does Zoho Campaigns integrate with Zoho CRM?

How does Zoho Campaigns integrate with Zoho CRM?


Info

Zoho Campaigns integrates natively with Zoho CRM, enabling seamless data flow between sales and marketing. The integration allows:

  • Syncing Leads and Contacts: Automatically pull CRM data into mailing lists or segments.

  • Personalized Emails: Use CRM fields (like name, company, stage) to personalize content.

  • Campaign History in CRM: View email interactions directly in contact records.

  • Lead Scoring & Segmentation: Target CRM leads based on activity or lifecycle stage.

  • Closed-Loop Reporting: Measure how email campaigns contribute to lead conversions.