How does Zoho Campaigns integrate with Zoho CRM?

Zoho Campaigns integrates natively with Zoho CRM, enabling seamless data flow between sales and marketing. The integration allows:

• Syncing Leads and Contacts: Automatically pull CRM data into mailing lists or segments.

• Personalized Emails: Use CRM fields (like name, company, stage) to personalize content.

• Campaign History in CRM: View email interactions directly in contact records.

• Lead Scoring & Segmentation: Target CRM leads based on activity or lifecycle stage.

• Closed-Loop Reporting: Measure how email campaigns contribute to lead conversions.
  

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