How does Zoho help with marketing compliance, consent, and GDPR management?

How does Zoho help with marketing compliance, consent, and GDPR management?


Info

Zoho Campaigns and Marketing Automation include built-in tools to manage consent, preferences, and privacy obligations, helping MSPs stay compliant across global regulations.

  • Double Opt-In Forms: Ensure valid consent before adding contacts to mailing lists.

  • Consent Types: Track marketing, sales, and third-party consents separately.

  • Email Preference Center: Let users manage which topics they want to receive communications about.

  • Data Anonymization: Easily remove or anonymize user data on request.

  • Activity Logs: Keep a record of consent events and communication history for audit trails.

  • Compliance Notifications: Add footers and compliance messages dynamically.

This safeguards your clients from fines and builds trust with their audience.