How does Zoho Social facilitate real-time social media monitoring?

How does Zoho Social facilitate real-time social media monitoring?


Info

Zoho Social allows businesses to stay alert to brand mentions, hashtags, competitor activity, and audience conversations in real-time:

  • Custom Streams: Monitor mentions, replies, messages, keywords, and competitors.

  • Live Engagement: Respond to messages and comments instantly from the dashboard.

  • Keyword Tracking: Keep tabs on branded or industry-specific keywords.

  • Hashtag Trends: Analyze reach and frequency of hashtags.

  • Sentiment Insight: Identify positive, negative, or neutral comments (manually).