How does Zoho Social facilitate real-time social media monitoring?

Zoho Social allows businesses to stay alert to brand mentions, hashtags, competitor activity, and audience conversations in real-time:
Custom Streams: Monitor mentions, replies, messages, keywords, and competitors.
Live Engagement: Respond to messages and comments instantly from the dashboard.
Keyword Tracking: Keep tabs on branded or industry-specific keywords.
Hashtag Trends: Analyze reach and frequency of hashtags.
Sentiment Insight: Identify positive, negative, or neutral comments (manually).
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