Zoho Campaigns provides detailed analytics for every campaign, including:
Open & Click Rates: Monitor user interest and interaction.
Heat Maps: Visualize where recipients clicked inside your email.
Unsubscribe & Bounce Rates: Track list health and engagement fatigue.
Geolocation Reports: Understand where your readers are located.
Device Reports: Know how many are using mobile vs desktop.
Campaign Comparisons: Evaluate different campaigns side-by-side.