What’s wrong with assuming “you need a unique idea to start a business”?
The idea that only original, never-before-seen ideas succeed is one of the most demotivating myths for new entrepreneurs.
Here’s why it’s false:
Execution Matters More: How you implement an idea is often more important than the idea itself.
Proven Markets Are Safer: Entering an existing market means you have demand and examples to learn from.
Differentiation Can Be Subtle: A twist in customer service, branding, or delivery can set you apart.
Innovation Is Iterative: Many great businesses started by improving existing models (e.g., Uber, Airbnb).
Scarcity Isn’t Always Value: Just because no one has done it doesn’t mean it's a good idea.
Rather than chase novelty, focus on doing something better, cheaper, or differently than competitors.
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