When is the right time for a company to revisit or realign its technology strategy?

When is the right time for a company to revisit or realign its technology strategy?

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Realignment isn’t just a one-time event—it should be triggered by both internal and external changes.

Right times to realign:

  • After Strategic Shifts:

    • New business models (e.g., D2C), mergers, or product launches demand new tech support.

  • Rapid Growth Phases:

    • Scaling up requires more robust, integrated systems.

  • After Customer Feedback:

    • Frustrations in customer experience may indicate misaligned platforms.

  • Following Cybersecurity Threats:

    • Risk exposure may reveal outdated or unintegrated systems.

  • During Budget Planning:

    • Tech investments should be evaluated for alignment annually during financial planning.

Timely realignment ensures the company remains resilient, efficient, and responsive.