Where do people go wrong by believing that only innovative ideas succeed in business?

Many believe that groundbreaking innovation is the only route to success, neglecting the power of consistency, operational excellence, and customer experience.
Myth Origins:
Why This Is Misleading:
Example:
McDonald's didn’t invent fast food—it perfected consistency, speed, and franchising.
Conclusion:
Innovation is powerful but not the only path. Many businesses thrive through stability, customer service, and process mastery.
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