How can automation workflows be used in Zoho Campaigns?
Automation in Zoho Campaigns helps create smart, targeted email journeys using pre-built or custom workflows. It supports:
Welcome Series: Send a sequence of emails when a user signs up.
Lead Nurturing: Guide leads through the funnel with behavior-triggered content.
Drip Campaigns: Automatically send scheduled emails over time.
Re-engagement: Target inactive users with personalized offers.
Abandoned Cart Emails: For e-commerce clients using Zoho Commerce or integrated CRMs.
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