How does Zoho Analytics help in tracking marketing ROI for clients?
Zoho Analytics provides marketing service providers with advanced reporting capabilities to track the full ROI of campaigns:
Prebuilt Marketing Dashboards: Visualize traffic sources, campaign performance, lead conversion, and customer acquisition cost.
Multi-App Integration: Combine data from CRM, Campaigns, Ads, Website, and PageSense for unified insights.
Custom KPIs: Track metrics like CPL, ROAS, CTR, and Customer Lifetime Value.
White-Labeled Portals: Share branded dashboards with clients to demonstrate transparency and results.
Forecasting Tools: Use AI to predict trends and identify high-performing channels.
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