Suppose a startup has limited capital—what strategic steps should it take to ensure growth?
Startups with limited funds should take lean and focused steps:
Focus on MVP (Minimum Viable Product): Launch quickly with core features to test market interest.
Bootstrap or Seek Micro-Funding: Minimize expenses, use personal funds or small grants initially.
Use Organic Marketing: Leverage social media, content marketing, and referrals instead of paid ads.
Prioritize High-Margin Segments: Focus on customers/products that deliver better returns.
Outsource Non-Core Tasks: Save costs by outsourcing design, tech support, etc.
Pivot Fast: If feedback is negative, adapt quickly to find better-fit solutions.
Network Smartly: Build relationships with advisors, mentors, or partners who can open doors.
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