What are the best practices for designing high-conversion email templates in Zoho Campaigns?

What are the best practices for designing high-conversion email templates in Zoho Campaigns?


Info

To design effective emails in Zoho Campaigns, follow these best practices:

  • Use Responsive Templates: Ensure readability on both mobile and desktop.

  • Strong Subject Lines: Keep them short, relevant, and action-driven.

  • Clear CTA (Call-to-Action): Highlight the main action and place it above the fold.

  • Visual Hierarchy: Use headings, bullets, and contrast to guide the reader.

  • Personalization Tags: Add names or dynamic content using CRM/field data.

  • A/B Testing: Test variations to identify the best-performing designs.