How can A/B testing improve email marketing results in Zoho Campaigns?
A/B testing in Zoho Campaigns helps you compare two variations of the same email to determine what resonates best. You can test:
Subject Lines: Try urgency vs curiosity-driven styles.
Sender Names: Test personal names vs company names.
Content Blocks: Image-heavy vs text-only formats.
CTAs: Different colors, positions, or messages.
After testing, Zoho sends the better-performing version to the rest of the list, maximizing engagement and learning from data.
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