What makes Zoho’s integration with CRM crucial for aligning marketing with sales?
The CRM and marketing integration supports:
Lead Ownership: Marketing generates leads; CRM assigns them to the right salesperson.
Lifecycle Tracking: Leads can be nurtured or passed to sales based on behavior or score.
Closed-Loop Reporting: Track which marketing campaigns result in closed deals.
Real-Time Alerts: Notify sales teams when a lead reaches a critical engagement level.
Field Mapping: Sync lead score, campaign name, and source directly to the CRM record.
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