What options are available for retargeting visitors using Zoho Marketing Automation?
Zoho Marketing Automation allows various retargeting strategies:
Web Assistant Pop-Ups:
Triggered based on scroll depth, time on page, or exit intent.
Email Retargeting:
Send follow-ups to visitors who didn’t complete a form or left a landing page.
Ad Audience Segmentation:
Sync contact lists with Google Ads or Facebook Custom Audiences.
Behavior-Based Tagging:
Apply tags like “Visited Pricing Page” or “Abandoned Download” to trigger future outreach.
Re-Engagement Flows:
Run campaigns to revive cold or inactive contacts.
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