What options are available for retargeting visitors using Zoho Marketing Automation?

Zoho Marketing Automation allows various retargeting strategies:

• Web Assistant Pop-Ups:

  • Triggered based on scroll depth, time on page, or exit intent.

• Email Retargeting:

  • Send follow-ups to visitors who didn’t complete a form or left a landing page.

• Ad Audience Segmentation:

  • Sync contact lists with Google Ads or Facebook Custom Audiences.

• Behavior-Based Tagging:

  • Apply tags like “Visited Pricing Page” or “Abandoned Download” to trigger future outreach.

• Re-Engagement Flows:

  • Run campaigns to revive cold or inactive contacts.
    

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