What role does Zoho Marketing Plus play in delivering unified marketing services to clients?
Zoho Marketing Plus is a unified platform that helps Managed Marketing Service Providers orchestrate, automate, and analyze all marketing activities from a single console. Its key contributions include:
Centralized Campaign Management: Coordinate email, social, webinar, survey, and SMS campaigns across multiple channels.
Team Collaboration Tools: Enable real-time collaboration between internal teams and client-side marketers through shared calendars, content libraries, and approval flows.
Brand Studio: Manage brand assets like logos, content, and templates to ensure consistent branding across all campaigns.
Cross-Channel Reporting: Compare the performance of campaigns across email, social media, web, and webinars.
Marketing Automation: Use intelligent journeys to engage leads based on behavior, interest, or stage in the buyer’s journey.
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