Where should technology alignment begin in a digital transformation initiative?
Technology alignment should begin at the strategy development stage of any digital transformation initiative. The starting point is not technology itself, but the business vision—followed by identifying how technology can support that vision.
Initial Steps:
Define Business Goals Clearly:
Is the aim to improve customer experience, reduce costs, or enter new markets?
Conduct a Digital Capability Assessment:
Understand current strengths and limitations of the existing tech stack.
Develop a Digital Roadmap:
List prioritized digital projects with timelines and expected outcomes.
Assign Business Ownership to Tech Initiatives:
Each tech project should have a business sponsor responsible for success.
Must-Have Tools Early On:
Strategic planning software
Enterprise architecture mapping tools
Customer journey analytics
Starting with a vision-to-tech roadmap ensures alignment from day one and avoids the trap of tech for tech’s sake.
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